Project Overview
GotIt! is an on-demand knowledge marketplace focused on giving high school aged students access to quality experts.
I was tasked with redesigning the student facing mobile app in an attempt to modernize the look and feel and improve usability.
Ideation
I kicked off the project with a brainstorming session aimed at aligning all the stakeholders on:
- Business objectives
- Personas and target audience
- Content needs
- Brand and Identity
Workshops like these are a great way to get everyone on the same page early on in a project. A full day of collaboration with the team is invaluable in helping us all agree on goals, current pain points, and learn how to help improve the customer experience.
Itterations
I focused my attention on 3 critical interaction areas for the app, to optimize feedback cycles and anchor my designs to the most important views.
I then proposed 5 different options for each view, keeping in mind brand, target audience, and long term product vision. I used these preliminary concepts to solicit feedback from customers, stakeholders, and internal resources to tease out deeper design requirements. After several design iterations, I landed on the following screens for directional guidance for the rest of the app.
Solution
Once consensus was reached, I applied the design patterns used in the most essential views to all the other views of the app.
Research
I then took the complete set of redesigned views, and created a prototype to validate the new interaction model with some of our most loyal users. I added the prototype to the loopback.io service for user testing. Watching real users explore the new prototype gave me some valuable insight into the strengths and weaknesses of the new designs which I then used to make some modifications before going live with a larger audience.
