Mitch McAlister

Principal Product Manager • UX Leader • Startup Advisor

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Contact: mitch at mitchmcalister.com • LinkedIn

  • Customer-focused Leadership: 15+ years directing product strategy, vision, and execution for fintech and consumer tech, aligning cross-functional teams around a shared vision to launch innovative products.
  • Team Development: Built and managed high-performing product and design teams, mentoring team members to excel in delivering optimized user experiences and market-ready solutions.
  • Business Growth: Launched products that expanded market reach and increased engagement, using strategic planning, continuous optimization, and a data-driven approach to generate $200M+ in total revenue.

Experience

Founding Advisor – Playola Radio, Inc. (2024–Present)
Initiating fundraising pipeline and MVP product development for early-stage music tech startup.

Director of Product Management and Design – Juvo Mobile, Inc. (2016–2023)
Led product strategy and UX for a consumer fintech platform serving underbanked users in LATAM.

  • Expanded P2P payments to 4 new countries, adding $5MM+ ARR.
  • Launched a D2C lending MVP with $10MM+ in disbursed loans.
  • Increased onboarding conversion 220% and cut uninstalls by 80%.
  • Built a 6-person product/design team and a scalable design system.

VP of Product, Design, and UX – YouWeb Incubator (2014–2016)
Advised mobile startup teams on GTM, UX, and product vision.

  • Doubled time-to-market efficiency through new alignment processes.
  • Ran pre-release beta programs to increase launch quality.

Director of Product, Design, and UX – OpenAura (2013–2014)
Seed-stage music tech company supporting artist content APIs.

  • Launched self-service artist platform and saved 30% in support costs.
  • Improved roadmap alignment with journey mapping and stakeholder input.

Director of Product Management – Songbird (2011–2013)
Owned cloud product and strategic partnerships in music discovery.

  • Launched cloud services generating $1.4MM in licensing revenue.
  • Closed distribution deal with Philips that boosted downloads 70%.

Director of Product Management and Design – Yidio (2010–2011)
Optimized conversion and SEO for a content discovery startup.

  • 4x increase in signups and 2x in affiliate revenue per user.
  • Tripled organic traffic through CMS and SEO updates.

Director of Product Management – MySpace (2005–2010)
Led international, mobile, and community product teams (26+ reports).

  • 45MM new users and $80MM revenue from European market growth.
  • Designed CMS and ad products delivering $30MM+ in promotional and ad revenue.

Education

B.A. in Mass Communications and Journalism
University of California, Berkeley

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Work | About Me | Resume