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I'm A Passionate team leader with cutting edge product design skills with experience supporting organizations ranging from start-up to mature. Excellent presentation, people, organizational and planning skills. Excels in fast-paced, lean and agile environments.

Specialties: user experience design, service design, product management, mobile ecosystem, cloud services, product marketing, strategic partnerships, digital music, web analytics, consumer behavior, market research, and international expansion.

WORK EXPERIENCE

UX Design Instructor
Academy of Art University - San Francisco, CA
September 2015 to Present

Adjunct faculty, training graduate program students in the fundamentals of user experience design.

 

VP Product Experiences
YouWeb Incubator - Burlingame, CA
January 2015 to Present

Responsibilities: Product design role with several pre-MVP stage companies, responsible for defining the UX, UI, and product management process.

Skills Used: wireframes, user flows, user research, prototyping, user testing, A/B testing, mockups, and production level UI

 

Founding Advisor / Product Design
Beem - stealth music startup - San Francisco, CA
April 2014 to Present

Responsibilities: Product design role with a pre-MVP stage company, responsible for defining the key product use cases and engagement patterns as well as management of the product development process.

  • Build out wireframes, visual mockups, and schematics for the early prototypes
  • Identify user pain points through alpha user feedback interviews and iterate the product to streamline the user experience

     

    Product Design
    OpenAura - visual content management platform for musicians - San Francisco, CA
    June 2013 to April 2014

    Responsibilities: Hybrid UX/PM role in a pre-MVP stage company, responsible for overall product design including UX and product management, interfacing with the development and management teams.

  • Manage the design process including development of wireframes, visual mockups, and schematics for all user facing product areas for the Alpha, Beta, and Public MVP releases
  • Conduct pre-alpha user feedback interviews and iterate designs to identify problem areas and increase usability before committing resources to feature development
  • Engage stakeholders in the discovery and decision making process for feature development, product roadmap and release planning for Alpha, Beta, and Public MVP product releases

     

    Director of Product
    Songbird - San Francisco, CA
    December 2011 to June 2013

    Responsibilities: Traditional product management role in a late stage startup, responsible for optimizing key metrics for the entire product line (mobile, platform, desktop, and web app).

    • 120% increase in active install base for the android app
    • 200% increase in user engagement on the android app
    • 70% increase in daily downloads of the desktop app
    • Launched MVP of the 1st cloud service resulting in 1.4MM in licensing revenue

     

    Product Design Director
    Yidio - San Francisco, CA
    June 2010 to September 2011

    Responsibilities: Hybrid UX/PM role in an early stage company, responsible for overall product design including UX and product management, interfacing with the development and management teams.

    • Manage the design process including development of wireframes, visual mockups, and schematics for all user facing product areas
    • 200% increase in signup conversion rate
    • 100% increase in revenue generating user actions

     

    Director of Product - Mobile, International, Communications and Community
    MySpace.com - Los Angeles, CA
    May 2005 to June 2010

    Responsibilities: Hired and directly managed 26 reports including graphic designers, UX designers, project managers, content editors and regional marketers. Lead the management and execution of the product roadmap for the International, Community, Mobile verticals.

    • Grew the business from $0 – $80MM USD in revenue and from 2.5 – 45MM unique users in 2 years
    • Defined the European product marketing strategy for the OpenSocial launch with Google resulting in the largest implementation of the OpenSocial service
    • Localized a new revenue stream based on social advertising. Exceeded expectations at $200k in the first month
    • Defined a content promotional system to build on Co-Marketing deals with premium brands resulting in over $30MM in promotional value
    • Launched v1 of the MySpace Instant Messaging desktop application resulting in the fastest product adoption rate (40% in the first week) of any MySpace product
    • Increased engagement on the blogging pages by 200%

     

    Front End Developer / Customer Service
    Universal Music - Los Angeles, CA
    October 2003 to May 2005

    Responsibilities: Sole in-house technical resource specializing in building out custom marketing micro-sites aimed at selling limited edition CDs and vinyl products. Managed 3rd party development of the CRM and Fulfillment system for a $1 Million dollar eBay store.

     

    Web Developer & IT Manager
    Winning Directions - South San Francisco, CA
    September 2002 to May 2005

    Skills Used: html, css, Photoshop, Microsoft Exchange Server, SAN snapshots, OSX server

     

    Web Developer/Designer
    The Industry Standard - San Francisco, CA
    September 1999 to June 2001

    Skills Used html, css, javascript, Flash action script, Photoshop, StoryServer, TCL

     

    EDUCATION

    B.A. in Mass Communications
    UNIVERSITY OF CALIFORNIA AT BERKELEY - Berkeley, CA

    SKILLS

    product management, user experience, user research, market research, product marketing, strategic partnerships

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  • Work | About Me | Resume